Thursday, August 15, 2013

Online and Offline Marketing tips for Real Estate Agents

Real Estate Sold
Just like any other business, real estate is full of strategies and trickeries. If you are a DC Real Estate Agent, you can be one of the best agents if you follow the tips presented here.

Marketing is a way of getting into your consumers. There are many possible means of doing that, however, we must seize corner of opportunities to ensure that benefits will be maximized. Guilty or not, we can’t deny that people nowadays whether in personal or business level have been overwhelmed by modern technology. We all go online. However, your marketing strategies should not just focus on your online marketing because the truth is it must be also supported by offline marketing. Synchronizing online and offline marketing can provide more advantage than simply relying in either of the two. 

Offline marketing tips
•    Business cards and personalized giveaways can increase brand recall. It must be one of the most traditional strategies but business cards’ efficiency doesn’t lose its grip in the marketing field because of its simplicity and less costly.

•    Host an open house. This is where you can give your best shot. You need to create rapport with your prospect clients. Get plenty of vocabulary, play with words and earn the attention of customers.

•    Spread it through Word of mouth. Nothing can beat recommendations. People tend to believe what others may have experienced. One person sharing it to one more a person and a little few more of them can significantly increase your chance of being known as a good real estate agent. So, strive hard to gain the trust of an influencer of the community you are in.

•    Create a brochure and pass it out to everyone. Real estate is just like direct selling where you need people to get to know about the houses for sale. Make your brochures encouraging them to look and browse over.

•    Post ads through different forms of advertisement. You can choose newspaper to lessen cost of advertising.

Online marketing tips

•    Create a website where you can showcase all the houses you are selling. It will also boost your reputation online.

•    Create contents that will feature information you think will keep your customers updated. Just a tip though: Don’t make upfront advertisement. Online users tend to disregard ads.

•    Utilize the different social networking sites. You have the Facebook, Twitter, Google PLus and Linked in. You can also join private networks and join conversations with people who have the same interest as yours.

Online marketing is a good way to start increasing brand awareness and boosting brand image. However, as a real estate agent you must understand that the house you are selling can look different when posted online rather than seeing it personally. In such case, you have to be a good talker to gain recall from prospect clients.

These tips are not just for real estate agents. If you are selling a house, and don’t want to get a real estate agent, you know what to do. You have a choice to become a real estate agent of your own property. Sometimes, it is less costly and can give you better returns.


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